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March 13, 2008
One Hairstyle, Three Memoirs: Alma Rubens, Colleen Moore, Louise Brooks
Alma Rubens, Motion Picture Magazine,
Sept 1925.
I don't know about you, but I needed some relief from the endlessly grim news out of Israel.
So: I took a break, bounced around the internet looking for some new information about Alma Rubens, subject of our popular profile: Alma Rubens: Dope Fiend, But Not a Jewess, and found this magazine cover featuring Alma Rubens when she was still a Hollywood star—before her tragic spiral into addiction and self-destruction.
Notice Alma's modern hairstyle: The Bob. This “modern” cut was first popularized in Hollywood by the great silent star Colleen Moore in her film Dinty, 1920. But it wasn't until Flaming Youth, 1923 that The Bob swept the nation.
Colleen Moore and director Mickey Neilan on location, Dinty, 1920.
Until then, the long elaborately curled tresses of Mary Pickford and Lillian Gish and every major Hollywood star were viewed as the desired American look, certainly a Victorian ideal of purity and innocence celebrated in the films of D.W. Griffith and all his imitators. It was Griffith who gave Lillian Gish and Collen Moore their first jobs in motion pictures.
Moore, fifteen-years old, came to Hollywood in 1917 under a six month contract to D.W. Griffith—as a favor to Moore's uncle, Walter Howey, a powerful newspaper editor with the Chicago Examiner. Howey had been able to get Griffith's The Birth of a Nation and Intolerance past the local city censors. When Griffith asked Howey how he could repay him, Howey answered: “Well, I have a niece who wants to get into pictures.”
An obscure Hollywood factoid: In 1928 two of Uncle Walter's reporters, Ben Hecht and Charles MacArthur, wrote a play about him called The Front Page. The play became the basis for four motion pictures, the best adaptation being His Girl Friday 1940, starring Rosalind Russell and Cary Grant as Walter Burns the charming but hard-boiled Chicago newspaper editor who will do and say anything to get a story. Hecht and MacArthur went on to become the two best Hollywood screenwriters—ever.
Anywhoo, back to hair.
Colleen Moore, in her fine autobiography, Silent Star, describes the hard work young female stars went through in order to maintain their elaborate tresses.
Griffith Studios, as well as the others, was strictly do-it-yourself. That included fixing our own hair—washing it, drying it (by hand—hair driers hadn't been invented yet), and putting it up in curlers and rags to make those beautiful long curls that were the current style.
Hairdressing at home and at the studio was arduous enough. On location it was a trial. You had to round up a washtub from somewhere, get a pitcher for rinsing (many, many rinsings to get the bar-soap out of your hair and the shine back in—shampoo hadn't been invented yet, either) and, if you were lucky, someone to help you. Also, plenty of towels. And, of course, on the dusty desert it was not only a trial but an oft-repeated one.
The desert did have one advantage. It was dry. Mary Pickford used to tell me about the problem she had once when she was making a picture on location in a humid climate. Her hair, which was as straight as mine was naturally, would start to droop after a while, so shooting would stop, Mary would put her hair up in curlers and rags, and then the whole company would just sit there for an hour while it dried, so she could go before the camera once again in those famous curls.
Mary Pickford, her cascading curls defined her image.
Lillian Gish, the Victorian ideal. Birth of a Nation, 1915.
Moore felt trapped in the demure ringlets and gingham dresses that she sensed were quickly going out of fashion. When Moore read the sizzling novel Flaming Youth, then learned that it had been optioned for film, she clearly saw her route to stardom.
I begged for the role, but the New York office said I wasn’t the type, I was better in costume parts. I was frantic for fear they’d give the part to someone else.
Colleen’s mother came to the rescue with a simple but brilliant idea, a makeover:
She said, ‘Why don’t we cut your hair?’ I was elated. She picked up the scissors and, whack, off came the long curls. I felt as if I’d been emancipated. Then she trimmed my hair around with bangs like a Japanese girl’s haircut. Five days later I had the part.
And a star was born.
After screening Flaming Youth, F. Scott Fitzgerald wrote:
“I was the spark that lit up Flaming Youth, Colleen Moore was the torch. What little things we are to have caused all that trouble.”
Colleen Moore
Three years later, Louise Brooks took The Bob to the next level, molding the cut into a sleek, futuristic black helmet.
Louise Brooks
Here's a short clip of Colleen Moore in “Ella Cinders,” 1926. Ella wants to be a Hollywood star, thus she follows eye exercises in a self-help book. Notice the split-screen special effects. Moore is magnetic, lively and absolutely charming.
At the height of her career she was making $12,500 a week.
Louise Brooks in her most famous role as Lulu in “Pandora's Box,” 1928, produced in Berlin and directed by G.W. Pabst. Whereas Moore danced lightly across the silver screen, an all American girl, desirable but decent, Brooks smoldered, relentlessly burning with amoral sensuality. Brooks made two great films, then self-destructed,
a dipsomaniac, a nymphomaniac and, um, a misanthropomaniac.
Recommended Reading:
Moore's autobiography is one of the best Hollywood memoirs I've ever read. She writes beautifully and articulately about every aspect of her long and incredibly successful career. Moore was smart. She saved her money and wrote a best-selling book for women about investing in the stock market. Moore also devoted herself to building the most elaborate, exquisitely detailed doll house in existence.
You can pick up used copies of Silent Star here.
Louise Brooks authored a fascinating book of essays about her life and Hollywood. Frequently illuminating, often infuriating, it's nevertheless a captivating memoir that reveals Brooks as a brilliant but undisciplined woman. Her fall from grace—she was never a big star—is vividly etched between every line. In life, Brooks lacked all remorse, empathy, or ability to love. Brooks claimed that she never read any of her film scripts. Of course not. She didn't have to. Brooks played Brooks. Plot didn't matter.
You can order used copies of Lulu in Hollywood here.
Alma Rubens: Silent Snowbird was originally serialized in 1931 as a lurid true confession in newspapers as “This Bright World Again.” Probably ghost written, suffering from some melodramatic touches, and Ruben's stuttering desire to cast herself in the best light, this is still an absolutely fascinating document. It's filled with horrifying details of Ruben's narcotic addiction and her penchant for violence. The most powerful section—clearly authentic—is devoted to her forced eight month confinement in a California mental institution. This is a vivid portrait of hell on earth where patients are routinely beaten and sexually abused, where nurses sell liquor to alcoholic patient-prisoners, and where corrupt physicians peddle narcotics to their addicted patients. It's a snake pit, pitiless and horrifying. Seraphic Secret writes about this book in detail here.
You can order used copies of Silent Snowbird here.

Colleen Moore, Motion Picture Magazine.
Louise Brooks, Motion Picture Classic Magazine.
Theda Bara: The Vamp Adopts the Troops
Movie Magazines: They Don't Print 'em Like They Used To
Alma Rubens: Dope Fiend, But Not a Jewess
Wallace Reid: Hollywood Shooting Star
Olive Thomas: Hollywood's First Suicide
Mary Pickford: The Greatest Movie Star
Seraphic Secret Chats with Actress Coleen Gray about John Wayne, Howard Hawks, and Stanley Kubrick
Susan Peters: The Great Unknown and Tragic Actress
The Blond Machine Gun: Jean Harlow
Peg Entwistle & The Hollywood Sign
Brigitte Bardot & Sean Connery in Shalako—Sorta
Let's not forget Anna May Wong, a great actress in silent
and sound films—with a great Bob. Photo circa 1929.
And of course the magnificent Dutch actress Truus van Aalten,
who was enormously influenced by Colleen Moore.
Posted by Robert J. Avrech at March 13, 2008 09:03 AM
Comments
Seraphic Secret is private property, that's right, it's an extension of our home, and as such, Karen and I have instituted two Seraphic Rules and we ask commentors to act respectfully.
1. No profanity.2. No Israel bashing. We debate, we discuss, we are respectful. You know what Israel bashing is. The world is full of it. Seraphic Secret is one of the few places in the world that will not tolerate this form of anti-Semitism. That's it. Break either of these rules and you will be banned.
Robert, my cable provider has relented and I now get Turner Classic Movies! Things are definitely looking up on Long Island!
Posted by: Jake at March 13, 2008 10:44 AM
Your Hollywood posts are my favorites. It's not just the history, but your love for the topic comes through.
BTW, my daughter keeps those tight curls with gallons of gel. She keeps Dep in business singlehandedly.
Posted by: soccer dad at March 13, 2008 12:03 PM
F. Scott Fitzgerald wrote a short story called "Bernice Bobs Her Hair". In my youth, when I read it I could not understand the story because there is a cultural code to the hair bobbing. Robert - This little portfolio you assembled is helpful.
Posted by: Real Name at March 13, 2008 01:58 PM
Jake:
Mazal Tov. Your new life is about to begin. Maybe I should start publshing TCM alerts, like Libertas, great films to watch and tape. What do you think?
Posted by: Robert J. Avrech
at March 13, 2008 08:26 PM
Soccer Dad:
Aw shucks, just doing what I do best, being a certifiable film geek.
Hey, you just gave me an idea for a future blog: Hollywood stars and the print ads they did for hair products. From the silents all the way to Elvis. You just wouldn't believe!
Posted by: Robert J. Avrech
at March 13, 2008 08:32 PM
Real Name:
Yes, I remember the story. The Bob was a cultural milestone for American women and American men. Like the Charleston, it defned the Roaring 20's and the Flapper Age.
Women no longer had to sit around for hours tending to their cascading curls. Now they had much more time, hence freedom.
Yup, just one little haircut has enormous cultural fall-out.
Glad to be of service.
Posted by: Robert J. Avrech
at March 13, 2008 08:45 PM
I just posted a couple of comments as a follow-up to your response-comment to me on March 9th post. I started paraphrasing one of Hecht's metaphors and was going to make a brief mention of him but I couldn't quite make the metaphor work as solidly as I would have liked. I was sad to have missed the opp to mention Hecht but you've granted it to me here again. It's pleasing to be conversing with someone who knows something of Hecht as he's been one of the most important people in my life. (I've alluded to mourning his passing here: http://mnuez.blogspot.com/2007/07/our-final-revolutionary-demand-will-be.html ).
Cheers ~
mnuez
www.mnuez.blogspot.com
Posted by: mnuez at March 13, 2008 10:51 PM
Yes Robert, I was going to suggest that too. You know, just let us know you're top 5 choices for the upcoming week on TCM.
Posted by: Jake at March 14, 2008 03:32 AM
Great to see a photo of the lovely actress Truus van Aalten here - if anyone would like to learn more about her, have a look at a website all about her: http://truusvanaalten.com
Posted by: Roger Mitchell at July 13, 2008 01:40 PM
Roger:
Thanks so much for dropping by and making us aware of the fine Truus Van Alten website. She was a wonderful actress and deserved a longer career.
Posted by: Robert J. Avrech
at July 13, 2008 06:48 PM
Greetings, I happily came across your website as i was searching for a movie made by Coleen Moore starring Bessie Love called "Human Wreckage". I'm sure you know the one, you have vast knowledge of silent hollywood, I have been absolutely fascinated...OK...obsessed w/the same interest since i was about the age of 5 staring at the black and white pictures in the books my father had in his library and also began watching the stars in these books in their films, i am now 36 and i visited hollywood for the first time around my 34th bday, the best i ever had, growing up in connecticut as u can imagine i dreamed all my life of walking on the same streets as Clara Bow, Coleen Moore, Mary Pickford, etc, had at probably the most peacefull, prosperous, period in history, it was AMAZING!!!!! Anyway, i love your site, please write me back if you have any info about the movie i requested.
Warmest Regards, Randi Ann Ferguson
Posted by: randi ferguson at December 29, 2008 05:47 PM
Saw "Pandora's Box" last night at the Orpheum in downtown LA. It was the premiere of the digitally restored print, with live organ music. Music was great. Brooks was captivating. But the movie itself was incoherent.
Posted by: ralphie at July 2, 2009 09:41 AM
Ralphie:
I agree, it's a confusing film and the only reason it's become such a cult item is because Brooks give a strong performance.
Posted by: Robert J. Avrech
at July 3, 2009 04:19 PM
