By Michael Learmonth
Fox News is in talks to pick up the satirical news skein “1/2 Hour News Hour” after strong ratings for the second pilot of the show. The show, which makes sport of skewering the political left, was created by Ned Rice and produced by “24” creator Joel Surnow.
The first pilot enjoyed heavy promotion on FNC and from Rush Limbaugh, who starred in the pilot in a sketch with Anne Coulter.
The second pilot rang in 1.4 million viewers and 443,000 in the 25-54 demo at 10 p.m. on Sunday night, matching the perf of the first pilot, which lifted FNC’s numbers in the slot 69% over its first quarter average.
If sustained, those numbers would make it the top show in cable news on the weekend, an indication of the market for a satire show that speaks to conservatives.
Hat Tip: Seraphic TV Executive Here in Los Angeles
Fox Cable News nicely addresses the news problem, to some extent balancing out the mighty Liberal bias in the mainstream media—and is rewarded with strong ratings, blowing CNN out of the water. Now “The 1/2 Hour News Hour” can make a good start towards countering the imbalance in the unrelenting leftist bias in network and cable comedy shows.
It remains for a few smart TV executives to understand that the golden fleece of programming is to be found in quality drama and comedy; television shows that speak to the hearts and minds of Conservative leanings Americans.
These shows will inevitably reap huge financial rewards.
Liberalism, like the dinasours, is an extinct species. It is an exhausted ideology running on the fumes of the New Deal and the Civil Rights movement of the 60’s. Thus the shows that count on this tired ideology reflect the source of this exhaustion in tired storylines, hackneyed characters, lame plot-lines and lamer jokes. It’s no wonder that audiences flock to “24” and to the “1/2 Hour News Hour.” A Conservative world view is, by definition, radical. Hence audiences thrill to new and novel plot twists, and actually delight at jokes, that, surprise, do not make fun of President Bush.
Make no mistake about it, audiences have been conditioned—actually brainwashed—by over 57 years of Liberal television. Thus, Conservative writers bring a fresh perspective to the tube—and to the movie screen—witness the fine box office performance of “Amazing Grace.”
Those network and movie executives who are clever enough, and savvy enough, and not trapped by rigid ideologies and grim peer pressure, will tap into the receptive hearts of Conservative America—and it is they who will inherit the new media age.