There was a time when wearing a hat was de rigueur. Fine millinery was considered a sign of good taste, good breeding, and good fashion.
Hollywood actresses were rarely seen in public without hat, gloves and a designer outfit. Those were the days when Hollywood insisted on projecting style and glamour. Of course, with the destruction of the studio system by the federal government and the advent of television, stars abandoned style and rapidly devolved into vulgar celebrity.
Here’s a reminder of classic Hollywood glamour featuring stars in their hats.
Ever since there were movie stars there have been star product endorsements.
Corporations and their advertising companies were quick to understand that those larger than life figures floating like angels on the silver screen were potent persuaders. Thus, the synergistic relationship between one product, the movie star, and a consumer product—cigarettes, perfume, makeup, whatever—was born, and continues with increasing power and sophistication to this very day.
The idea is simplicity itself: Buy me, be me.