Jean Louis: “But, you know, Columbia didn’t have many stars to design for. They had Rita Hayworth. Period. So I tried to make everything for her very special, because it was also my chance to do things, to do special things. She was very easy. She wore what we gave her. Rita was absolutely the most marvelous girl, but she stand like this, and that’s it, you fit her. She hate to fit. ‘Get me out of it.’ That’s it. That’s all she says. But I had great freedom in how I dressed her. She never, never said I don’t like one thing – she’s really wonderful, no trouble. With Rita you always had to design to show off her body – not her legs, but her body; I mean you couldn’t put her in a business suit. Not because the studio would have objected, but because that was her personality. Rita Hayworth was known for that, for being a beautiful woman, and people didn’t want to see Rita Hayworth in a business suit.”
—excerpt “People Will Talk” by John Kobal
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