Seraphic Secret

Robert J. Avrech: Emmy Award winning screenwriter. Religious Zionist. Republican. Movie fanatic. Gun owner. Helplessly and hopelessly in love with my wife since age nine.

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Friday Photos: True Hollywood Confessions

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“Too many divorces for so small a town. But then you mustn’t forget that Hollywood is a hard place to be happy unless you’re so absorbed in your work that you haven’t time to get into mischief. I do believe what I say when I tell you that no married person should leave husband or wife alone in Hollywood. There’s too much temptation. Think of all the charming, intelligent people out there.”
– Dolores del Rio

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Friday Photos: True Hollywood Confessions

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“Acting is experience with something sweet behind it.” —Humphrey Bogart
“Acting is experience with something sweet behind it.” —Humphrey Bogart

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Friday Photos: True Hollywood Confessions

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“There are many things in your heart you can never tell to another person. They are you, your private joys and sorrows, and you can never tell them. You cheapen yourself, the inside of yourself, when you tell them.” —Greta Garbo, 1931
“There are many things in your heart you can never tell to another person. They are you, your private joys and sorrows, and you can never tell them. You cheapen yourself, the inside of yourself, when you tell them.”
—Greta Garbo, 1931

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Hollywood Star Ads: Buy Me, Be Me

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Marilyn Monroe's cleavage for Jon-Joy cosmetics.
Marilyn Monroe’s cleavage for Jon-Joy cosmetics.

Ever since there were movie stars there have been star product endorsements.

Corporations and their advertising companies were quick to understand that those larger than life figures floating like angels on the silver screen were potent persuaders. Thus, the synergistic relationship between one product, the movie star, and a consumer product — cigarettes, perfume, makeup, whatever — was born, and continues with increasing power and sophistication to this very day.

The idea is simplicity itself: Buy me, be me.

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Hollywood: Buy Me, Be Me

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Marilyn Monroe with camera, photo by Bert Stern

Ever since there were movie stars there have been star product endorsements.

Corporations and their advertising companies were quick to understand that those larger than life figures floating like angels on the silver screen were potent persuaders. Thus, the synergistic relationship between one product, the movie star, and a consumer product — cigarettes, perfume, makeup, whatever — was born, and continues with increasing power and sophistication to this very day.

The idea is simplicity itself: Buy me, be me.

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