Readers who have been following Seraphic Secret for a while are aware of our fondness for signs. In signage we detect various levels of aesthetics including grammar, fonts—remember when virtually everything was Helvetica—to the use of color. And of course, signs frequently stand witness to the health or deterioration of a particular community’s economic condition.
Over the past few years we’ve snapped hundreds of photos of signs. And as an educational device we’ve arranged selected pictures as an ABC photo essay with images from Los Angeles, Beverly Hills, Teaneck and, of course, Brooklyn.
Karen and I wish all our friends and relatives a lovely and miraculous Shabbat.
Ariel Chaim Avrech, ZT'L, May His Righteous Memory be a Blessing.
7 Comments
As a third generation member of the Assemblies of God (and as someone who grew up with the superintendent of the New Jersey AG district) I was delighted to see the Teaneck AG church picture.
We joke that every time we go somewhere we end up driving past the local AG church.
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Robert,
I am glad to see that Teaneck showed up in three fotos (S, T and Z), but I am surpised the ‘D’ was not the Dougie’s sign.
Michael
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MK:
I used Dougie’s in our very first ABC posting about a year ago. Don’t like to repeat myself. FYI: Dougie’s is one of my all time favorite restaurants in the world.
My favorite is Pico Kosher Deli here in LA.
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Is the Fred Segal building green or covered in ivy ?
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Jackie W
Fashionable Ivy:-)
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Bill:
”State New Jersey“ is obviously S. And though it’s not a store sign, it is a bridge built under the WPA program during the Depression and as such qualifies as a sign of economic conditions.
I will admit, however, that it’s a curve ball.
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Good choices Robert – color, font and composition.
But I am perplexed about “State New Jersey 1931″
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