It’s The Grilled Cheese Sandwich, Stupid!

A close friend, a teacher in Los Angeles Unified School District, said to me: “There’s a kid in one of my classes, bright and adorable, but with some, y’know, learning issues. I sat down and talked with him, tried to find out what was going on. Naturally, there were problems at home, the parent’s marriage sounds shaky. But this kid got all teary-eyed when he said that what was really bothering him, the thing that was really making him unhappy was lunch.”

I said: “Lunch?”

“Yeah, school lunch. The menu was changed following new rules imposed by Washington. My student said that he and most of his friends just throw away the salad and fruits and all the healthy stuff being imposed on them by these new regulations. My student was in tears as he recalled the good ol’ days—fourth grade—when he looked forward to grilled cheese sandwiches.”

“Comfort food.”

“Gone and gone.”

Last week the nation was agog with Obama’s war on Catholicism. But what most people didn’t comprehend is that it isn’t Obama’s war, it’s a war being waged by the left. Obama just leads the charge. It’s not just a war against Catholic doctrine; it’s what Obamacare is all about: the diminishment of private institutions in favor of government bureaucracies.

The left wants to restrict individual liberty and mandate government to make all the major decision in your life. In return the citizen will get free health care.

Of course, nothing is free. In rejecting free market solutions the left imposes a soft tyranny whose eventual outcome can be seen in the streets of Greece, Spain, Portugal and Italy.

Which brings me to the lack of enthusiasm among Republicans for the current field of Presidential contenders. The reason we are unhappy is because not one of these men has set forth a unified vision. They talk about jobs and unemployment; they blow lots of hot air when it comes to taxes. They make nice to Israel and decry Obama’s hollowing out of the military. All well and good. But it’s not enough.

America yearns for a simple and clear Conservative vision.

That’s why when Marco Rubio speaks, we are riveted. He is passionate about American exceptionalism. Rubio understands that without free markets we become slaves to a political elite whose goal is to centralize power. Rubio is secure in his Conservative values and he doesn’t come across as a policy wonk who sleeps with a spreadsheet.

I write Hollywood movies for a living. My most successful films are always the most emotional, stories that hit the audience in the gut without trickery or melodrama.

The left sets forth a simple narrative wrapped in powerful emotions using words like fairness and justice. Never mind that this narrative as policy always fails, always leads to injustice and misery. Remember Lyndon Johnson’s War on Poverty? It enslaved millions of citizens as wretched dependents of the state. American society has never recovered from that folly. We still pay the price in fatherless households—one of the major sources of crime.

The Republicans will lose the next election if they insist on emphasizing the economy and allowing the left to control the narrative, to control the emotions.

When a child weeps in a Los Angeles classroom because the state has banished grilled cheese sandwiches, that is a primal emotion that can topple governments.

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18 Comments

  1. Bill Brandt
    Posted February 14, 2012 at 10:55 am | Permalink

    Wow – either I had a strange control character  in my reply to Robert or the bit eater at – Imagepress? – truncated most of my message ;-) Oh well.
    I was just saying how Newt , if provoked, can completely go off message become the news rather than his focus.

    Like or Dislike: Thumb up 0 Thumb down 0

  2. gbrendle
    Posted February 14, 2012 at 7:23 am | Permalink

    Emotion that is the Rubio/Palin ability!  If you haven’t seen Sarah Palin’s CPAC speech it is worth 30 minutes…

    http://campaign2012.washingtonexaminer.com/blogs/beltway-confidential/video-sarah-palins-2012-cpac-speech/371386  

    Like or Dislike: Thumb up 3 Thumb down 0

    • Robert J. Avrech
      Posted February 14, 2012 at 10:19 am | Permalink

      gbrendle:

      Thanks for the link. Palin’s speech is superb. Her persecution by the left was and is unrelenting because she’s so darned effective, therefore a mortal threat to their ideology.

      Well-loved. Like or Dislike: Thumb up 5 Thumb down 0

  3. MAJ Virgil Hilts
    Posted February 14, 2012 at 5:29 am | Permalink

    It is frustrating to have to hold one’s nose every Presidential election while pulling the lever for the next “electable” guy with an R after his name.  I like Rubio–do you see any other rising stars a conservative could get excited about?

    And that was the most gorgeous photo of a grilled cheese sandwich I have ever seen!

    Virgil   

    Like or Dislike: Thumb up 3 Thumb down 0

    • Robert J. Avrech
      Posted February 14, 2012 at 10:21 am | Permalink

      Maj:

      I do not eat bread or cheese. But after hearing the story of the grilled cheese sandwich I really feel like eating one as an act of political defiance.

       

      Like or Dislike: Thumb up 2 Thumb down 0

  4. David Foster
    Posted February 13, 2012 at 4:39 pm | Permalink

    It’s interesting: Leftists talk about their belief in “equality.” But they sure don’t believe in equality when it comes to making decision about one’s individual life: the parents of the kid who like grilled cheese sandwiches don’t have anything resembling equality with Obama’s school-lunch experts.

    Well-loved. Like or Dislike: Thumb up 5 Thumb down 0

    • Robert J. Avrech
      Posted February 14, 2012 at 10:22 am | Permalink

      David:

      Equality as defined by the left is a one way street. 

      That’s why Conservatives are interested in prosperity not equality.

      Like or Dislike: Thumb up 3 Thumb down 0

  5. David Foster
    Posted February 13, 2012 at 3:54 pm | Permalink

    Robert, I would feel a lot better about our future if you were the one doing the TV advertising for whoever the Republican candidate turns out to be.

    I get a LOT of political direct mail advertising (probably 5 pounds/week on the average), most of it from Republican and/or conservative organizations and the vast majority of it, judged strictly in marketing terms, ranging from mediocre to just plain awful.  

    Like or Dislike: Thumb up 2 Thumb down 0

    • Robert J. Avrech
      Posted February 14, 2012 at 10:23 am | Permalink

      David:

      I receive the same mail and believe me I feel like crying.

      Like or Dislike: Thumb up 0 Thumb down 0

  6. Bill Brandt
    Posted February 13, 2012 at 2:50 pm | Permalink

    Robert – you articulated perfectly why my support is lackluster for all these candidates. None of them seems to have the “big picture”.
    The few that do – Palin – Rubio – aren’t running. 
    On the Left’s desire to control people – I heard it said the other day that if the government is “giving” you something – they “own” you. Look at Greece – and much of Europe – facing austerity measures. The people feel cheated.
    I do believe that this country is at a crossroads – and what is decided in he next few months will have monumental consequences – one way or the other.

    Like or Dislike: Thumb up 1 Thumb down 0

    • Robert J. Avrech
      Posted February 14, 2012 at 10:24 am | Permalink

      Bill:

      As Dennis Prager says: “The bigger the government the smaller the citizen.”

      Like or Dislike: Thumb up 3 Thumb down 0

  7. Johnny
    Posted February 13, 2012 at 1:13 pm | Permalink

    Someone at CPAC made the comment that the problem with Republican establishment is they supported Charlie Crist over Marco Rubio.  If those Republicans (and I’m afraid Romney is one of them) win the election I don’t see things improving much on these social issues. Republicans always know Democrats won’t get those votes so why fight for them.

    Like or Dislike: Thumb up 2 Thumb down 0

    • Robert J. Avrech
      Posted February 14, 2012 at 10:25 am | Permalink

      Johnny:

      Let’s hope we get to find out.

      Like or Dislike: Thumb up 0 Thumb down 0

  8. David Foster
    Posted February 13, 2012 at 12:36 pm | Permalink

    Raytheon CEO Bill Swanson:

    A leader needs to communicate in a way that makes people feel what they need to do. I was reminded of this a couple of years ago during a visit to Nellis Air Force Base. I introduced myself to a pilot, and he looked me in the eye and said, “If it wasn’t for what you all do, I wouldn’t be here today.” A missile had been launched at his F-15, but we make a decoy, which he deployed. The decoy didn’t come home — but he did, to his family. I use that feeling to remind everyone that people’s lives depend on the reliability of our products.
    I’m afraid that all of the Republican candidates–especially Romney–are lacking to greater or lesser degrees in the ability to communicate this way. 

    Well-loved. Like or Dislike: Thumb up 4 Thumb down 0

    • Robert J. Avrech
      Posted February 14, 2012 at 10:27 am | Permalink

      David:

      Wonderful quote. I have a friend from synagogue who works at Raytheon on one of their top secret military programs and he is one of the smartest people I know. When I ask what he’s up to he gets all solemn and says: “Awesome death rays.”

      But he’s not kidding.

      Like or Dislike: Thumb up 1 Thumb down 0

  9. GW
    Posted February 13, 2012 at 10:13 am | Permalink

    I seem to recall a historical analogy.  Was it Marie Antoinette who said let them eat arugula, then the French chopped off her head?

    Actually, your point about emotion is the same one I have been making on my blog for years.  Newt, who will not be our next nominee, unfortunately, is the best at capturing that on the right.  But unfortunately, he is virtually the only person on the right who does that with any consistency.

    Like or Dislike: Thumb up 2 Thumb down 0

    • Robert J. Avrech
      Posted February 14, 2012 at 10:30 am | Permalink

      GW:

      Indeed, you have been making this exact point for as long as I’ve been reading your superb blog. Newt has the passion, but he is also something of a loose cannon. He’s too hot in a cool medium. The trick is to hit emotion but not turn it into a bonfire. Obama is superb at this presentation. So is Marco Rubio and to some extent Chris Christie.

      Like or Dislike: Thumb up 1 Thumb down 0

      • Bill Brandt
        Posted February 14, 2012 at 10:52 am | Permalink

        That is what scares me about Newt. He does have the passion and says the things that mean a lot to conservatives, but

        Like or Dislike: Thumb up 0 Thumb down 0

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