Preston Sturges’ Rules for Box Office Appeal

Preston Sturges, for a brief period the most brilliant and successful producer-writer-director in Hollywood.

The other day a young screenwriter asked yours truly how I go about constructing a script.

“I start at the end. I need to know my ending and resolution—two distinct narrative end-points—before I start writing the script.”

The young screenwriter asked if my story ideas start with character or plot.

“Sometimes character, sometimes plot. A story I’m working on now started with an image. I met a female sniper. She had a beautiful manicure—nails laquered red as a Chinese vase—except for her trigger finger which was absent nail polish and bluntly cut. I can’t get that image out of my mind.”

How do I build a story from that image?

“I place that character within a landscape, a moral landscape, and develop a theme. For instance, with this character I pose a simple dilemma or conflict: Can she make herself vulnerable to love?”

“That’s it?” The young man asked.

“That’s more than enough.”

The young screenwriter asked if I could recommend any books on screenwriting.

The Art of Dramatic Writing by Lajos Egri (1888−1967). It’s not a screenwriting manual, rather an in-depth study of classical dramatic structure, first published in 1946. Egri, a Hungarian-American theorist, writes primarily about the theater—to which I am allergic—but his analysis of dramatic construction is the most perceptive I have ever encountered and applies equally to film, novels or short stories. Premise, character, conflict: these are Egri’s ABC’s.”

“My young friend wanted to know: what’s commercial? What are the studios looking for?”

“The studios are made up of executives and they are looking to keep their jobs. As screenwriter William Goldman said: Nobody knows anything. Write a great script, that’s all you can do. It might not get produced but, hopefully, it will gain attention.”

Preston Sturges, perhaps the greatest producer-writer-director in Hollywood history—before the inevitable and tragic burn-out—did formulate Eleven Rules for Box Office Appeal:

1. A pretty girl is better than an ugly one.

2. A leg is better than an arm.

3. A bedroom is better than a living room.

4. An arrival is better than a departure.

5. A birth is better than a death.

6. A chase is better than a chat.

7. A dog is better than a landscape.

8. A kitten is better than a dog.

9. A baby is better than a kitten.

10. A kiss is better than a baby.

11. A pratfall is better than anything.

I believe Sturges was wrong with rule #11. In fact, the weakest parts of any Sturges film are the pratfalls, the physical comedy which, in his movies, filled with some of the wittiest dialogue ever written, are just awkward, and usually ruin the pace of his scenes.

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11 Comments

  1. Miranda Rose Smith
    Posted July 26, 2012 at 10:56 pm | Permalink

    Off topic, but I wish all the religious Jews on this website who are fasting this Sunday, for the 9th of Av, an easy one.

    Like or Dislike: Thumb up 1 Thumb down 0

  2. Johnny
    Posted July 26, 2012 at 7:40 pm | Permalink

    Eddie Bracken could do pratfalls for Sturges. But then that’s Eddie Bracken.

    Preston Sturges was great because he made movies when censors had a lot of power and yet made movies about things (i.e. an unmarried pregnant girl) no one else would or could.  And they were always entertaining. 

    Like or Dislike: Thumb up 2 Thumb down 0

    • Robert J. Avrech
      Posted July 29, 2012 at 1:05 pm | Permalink

      At the top of his form Sturges was the best. Tragically, his professional fade was all too rapid.

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  3. Solaratov
    Posted July 26, 2012 at 3:13 pm | Permalink

    I met a female sniper. She had a beautiful manicure—nails laquered red as a Chinese vase—except for her trigger finger which was absent nail polish and bluntly cut.
    What a great opening line for a movie! Followed by a shot of those hands in action.
    Were I a writer – but, alas, I’m not – I’d write a screenplay from that.


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    • D_mnFinn
      Posted July 26, 2012 at 4:28 pm | Permalink

      Be sure she is complimented on the grouping of her ……………..bodies.          

      Like or Dislike: Thumb up 1 Thumb down 0

    • Robert J. Avrech
      Posted July 29, 2012 at 1:06 pm | Permalink

      Me too.

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  4. Bill Brandt
    Posted July 26, 2012 at 9:53 am | Permalink

    My friend Larry considers Preston Sturges to be one of Hollywood’s greatest screenwriters.
     
    And your female sniper has my imagination wondering.
     
    “How did she become a sniper?” – what event triggered it?
     
    The fact that one finger isn’t manicured tells me she is “deadly” serious about her job (no pun intended.
     
    She must have short black hair – I cannot see Carole Lombard with a sniper’s rifle ;-)
     
    Better get back to work now -but I like the imagery (and what it causes one to imagine)

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    • Posted July 27, 2012 at 12:31 pm | Permalink

      I don’t know, Bill. I can see a short-styled redhead too. I’m thinking thing along the lines of Amy Adams when she played Amelia Earhart in Night At The Museum 2.

      Like or Dislike: Thumb up 1 Thumb down 0

    • Robert J. Avrech
      Posted July 29, 2012 at 1:10 pm | Permalink

      Bill:

      You’re friend Larry has excellent taste.

      Ex Dem:

      McKee’s book is useful, but it’s also a rigid system that’s created a sameness among young screenwriters that is disturbing. When I teach a screenwriting course at the local girl’s yeshiva HS I don’t use McKee. Instead I use selected chapters from Lajos Egri and lots of workshop trial and error.

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  5. exdemexlib
    Posted July 26, 2012 at 9:17 am | Permalink

    I met a female sniper. She had a beautiful manicure—nails laquered red as a Chinese vase—except for her trigger finger which was absent nail polish and bluntly cut.

    ‘Bluntly cut’ makes sense,
    but why couldn’t she have nail polish?

    There are lots of women who shoot, (some specifically with sniper rifles), and I don’t remember any of them bringing this up as an issue.

    (Any sniper-pros out there who can throw some light on this?)

    btw,
    What do you think of McKee’s Story  as a screenwriting book?

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