Seraphic Secret

Robert J. Avrech: Emmy Award winning screenwriter. Movie fanatic. Helplessly and hopelessly in love with my wife since age nine.

Raquel Welsh

Friday Photos: True Hollywood Confessions

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“My family was very conservative, and I had a traditional upbringing. I was not brought up to be a sex symbol, nor is it in my nature to be one. The fact that I became one is probably the loveliest, most glamorous and fortunate misunderstanding.”
—Raquel Welsh (born Jo Raquel Tejada; 1940- )

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Hollywood Sells: Buy Me Be Me

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Silent star Bessie Love, real name Juanita Horton, pitches for the Huron Fish Company, 1923. Not terribly glamorous, but Hollywood and the advertising business were still in their infancy.

Ever since there were Hollywood stars there have been star product endorsements.

Corporations and their advertising companies were quick to understand that those larger than life figures floating like angels on the silver screen were potent persuaders. Thus, the synergistic relationship between one product, the movie star, and another product, cigarettes, perfume, makeup, whatever, was born and continues with increasing power and sophistication to this very day.

The idea is simplicity itself: Buy me, be me.

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