Tag Archives: Robert Cummings

Hollywood: Buy Me, Be Me

Tweet Ever since there were movie stars there have been star product endorsements. Corporations and their advertising companies were quick to understand that those larger than life figures floating like angels on the silver screen were potent persuaders. Thus, the synergistic relationship between one product, the movie star, and a consumer product — cigarettes, perfume, […]

Posted in Jean Harlow, Lillian Gish, Rita Hayworth, Star Ads, Tony Curtis | Also tagged , , , , , , , | 11 Responses